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ABOUT

ATELIER EXTENSIONS aims to deliver the best hair extensions available, that move and feel like your own natural hair. Damage-free and easy to use, our ethically sourced hair blends beautifully into anytexture of hair. Created in New York city by acollective of creative stylist-frustrated by the lack of long hair placed into industry-standard hair extensions. We’ve created clip-in and volume extensions that give you the genuinely long hair you desire.  

TASK

To help ATELIER EXTENSIONS stand out from the competition and translate its mission and values into a new design. To provide a solution that will help attract new customers and make their online shopping easy and convenient from anywhere in the US.

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TARGET AUDIENCE

Gender: Female

Age: 14-38 years
 

Location: US Market. Perhaps New York,Florida, California, New Jersey, Chicago, Texas
 

Income: $35k+ or a Young Adult with $700 Nike sneakers & a Prada bag which herboyfriend bought her.
 

Lifestyle: Trendy, Fashion Foreword, Outgoing, Social, Heavy Social Media Us
 

Behavior: Impulse shoppers, High Maintenance, Confidant,
Eco-Conscious

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