ABOUT
ATELIER EXTENSIONS aims to deliver the best hair extensions available, that move and feel like your own natural hair. Damage-free and easy to use, our ethically sourced hair blends beautifully into anytexture of hair. Created in New York city by acollective of creative stylist-frustrated by the lack of long hair placed into industry-standard hair extensions. We’ve created clip-in and volume extensions that give you the genuinely long hair you desire.
TASK
To help ATELIER EXTENSIONS stand out from the competition and translate its mission and values into a new design. To provide a solution that will help attract new customers and make their online shopping easy and convenient from anywhere in the US.



TARGET AUDIENCE
Gender: Female
Age: 14-38 years
Location: US Market. Perhaps New York,Florida, California, New Jersey, Chicago, Texas
Income: $35k+ or a Young Adult with $700 Nike sneakers & a Prada bag which herboyfriend bought her.
Lifestyle: Trendy, Fashion Foreword, Outgoing, Social, Heavy Social Media Us
Behavior: Impulse shoppers, High Maintenance, Confidant,
Eco-Conscious




